Slurp Café
Yangon, Myanmar
Localised F&B Concept for Emerging Market
2018
Our Role
-
Local Market Insight & Positioning Strategy
-
Business Plan Preparation for Investor Alignment
Project Story
A Myanmar-based conglomerate was looking to expand its F&B portfolio. Rather than acquiring more international franchises, they aimed to develop a homegrown concept that felt familiar to locals but introduced a more modern, comfortable experience. While Yangon was seeing new malls and imported brands, the local dining market was still immature — what felt “normal” in first-world cities was often unaffordable or too unfamiliar for the average customer. The challenge was to design something grounded in local taste, but refined with just the right amount of modernisation.
What we did
We led the project from ground up, starting with intensive research into local food habits and pricing sensitivities. From there, we built a full café concept — including menu development, branding directions, store layout mockups, and operational planning. With support from the group’s local team, we brought international vision to a concept tailored for the Myanmar context. Every element — from workflows to pricing — was designed to be both aspirational and accessible.
The Result
The project now serves as a reference prototype for F&B localization in price-sensitive markets — blending local preferences with modern operations and brand design. It remains a complete, ready-to-execute concept adaptable to similar emerging contexts.
Brand Concept
The name Slurp captures the joyful, everyday act of eating noodles — a staple comfort food across Myanmar in many local styles. The brand extended that spirit with a menu that stayed grounded in regional familiarity while playfully introducing international elements, such as spaghetti reimagined with a local twist. The tone was simple, relatable, and designed to spark curiosity without alienating the everyday diner.
Like what we do?
Book a free 30-minute intro call — no pressure, just a chance to see if we’re the right fit.
Want practical help from real food business consultants? See what Livinism offers.