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We No Longer Look for Something New — We Look for Something Old


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In an age where new things arrive even when we try to avoid them, the old becomes rare. Not because it’s outdated, but because fewer people care enough to look back. When we were younger, we chased new experiences, new places, new sensations. But at a certain stage, we find ourselves returning to what feels familiar — an old food stall around the corner, a durable jacket that lasts for years, a classic film that no longer excites us but still teaches us something.


New things are hot, fresh, and exciting, but they haven’t proven they can withstand time. Attention today is cheap — anyone can go viral by posting nonsense. But quiet craft gets overlooked because gaining attention was never its purpose.


This is where “old things” matter. They reveal intention.

Something that lasts shows inward mastery.

Something that only gets attention shows outward performance.

Internal means caring about what we want to master.

External means caring about who we want to impress.


When we chase the external, we follow voices instead of ourselves. And when we care too much about other people’s reactions, peace of mind disappears. To avoid that, we learn from great examples — the “masters of masters.” They exist in history, classic cinema, and timeless craftsmanship. Their works became the foundation of everything we admire today.


Take Kurosawa’s Seven Samurai. A modern audience may find it slow or dated. But it opened the minds of directors for generations. It shaped a new visual and narrative language. We must view it through a different lens — not for excitement, but for origin. It shows us why and how cinema evolved, how storytelling structures were born, and why modern films feel the way they do.


The same applies to business. Modern classics in food, design, or culture all draw from previous works — adapted, reinterpreted, refined. The principles remain the same: humanity, passion, integrity. You can copy the style, but without immersing yourself in the conditions that created it, the work feels hollow.


Understanding context is understanding emotion — the emotions of the time, the reasoning behind decisions, the root that gave something meaning. Searching these roots is interesting because it reveals the patterns behind how things come to life. And we are part of that story. This is why we must make sense of it, instead of swallowing ideas without digesting the essence.


We must be patient enough to read our own story — why we make certain decisions, how we walk our own path, and where our flaws lie. Because whatever we ignore, whatever we pretend is “normal,” will reveal itself sooner or later as glitches.


True growth doesn’t come from chasing something new.

It comes from studying something old — and understanding the root so that today’s decisions finally make sense.


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Livinism is an independent consultancy offering practical food business solutions — built by real operators, not agencies or franchise groups. Since 2010, we’ve helped food businesses grow with clarity and confidence.

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