Insight for Investors and Owners: Seeing Beyond the Price
- Mickey Woo

- Oct 17
- 1 min read
Markets teach one quiet truth: when sentiment persistently exceeds fundamentals, fragility builds. Price and value always re-align, but not on our schedule.
I’ve long trained myself to see with x-ray eyes. When someone speaks, I use my own judgment to work out what they really mean. When I see something in a shop, I think about what it’s truly worth. I rarely take the surface as truth. The same discipline value investing demands—separating appearance from substance—applies to life and business alike.
In markets, intrinsic value has limits. If I estimate a stock between £100 and £120, I can’t justify paying £180 or £200. The crowd may call £150 a bargain after a drop, yet the logic stays inverted. Price moves, but value remains. Sentiment can distort it for a while, never forever.
A child’s drawing can be priceless to a parent and meaningless to others—that is emotional value. A supermarket chicken, however, has clear intrinsic value: calories and nutrition per pound. Paying triple changes the experience, not the essence. Businesses are the same. Their worth rests on what they earn, not what others feel.
The discipline is to keep seeing through illusion—to look for what something is, not what it seems.
Real clarity begins when you stop confusing price with value.
Want practical help applying this lens to your business? See what Livinism offers.




Comments