Be Resourceful

During the COVID crisis, I learned that survival is about clarity. Instead of wishing for funding or outside help, I turned inward and asked: What do I already have? I treated my limited tools as assets, not excuses.

There was no dine-in, so I studied delivery. I adjusted packaging, refined my soup recipes for travel, and observed how customers interacted with online platforms. Over time, I saw delivery as not just a temporary channel, but a business model of its own—like a second storefront with a different landlord (platform commission).

This mindset reshaped how I saw rent. For fast casual F&B, we no longer rely solely on foot traffic. A quiet side street in a prime district is now viable because Google Maps and delivery apps can drive traffic that isn’t visible. Convenience no longer means a busy road—it means being discoverable.

Every project I launched after that—was rooted in this idea: build from what you control. Be lean. Be local. Be honest with your limits.

You don't need a big idea. You need discipline, clarity, and the ability to stretch what you already have.

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