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Edible Arrangements
Hong Kong

Hong Kong Franchise Concept: Premium Mall Pitch Design & Brand Repositioning
2014

Our Role

  • Brand Repositioning for HK Market

  • Store Concept & Mall Pitch Materials

  • Visual Language Development

  • “Fruit Crate” Design Metaphor

 

 

Project Story

Edible Arrangements was an unfamiliar brand in Hong Kong, and the local franchise faced difficulty securing a spot in a high-end mall. While known overseas for its fruit-as-gift concept, the brand felt visually outdated and mismatched with the expectations of premium retail landlords.

What we did

We developed a concept that embraced the product’s origin — fruit as a gift — and reframed it through a premium design metaphor: the fruit crate. Instead of masking its humble identity, we elevated it. Modular crate-like displays, tactile finishes, and playful product presentation turned a simple idea into an experience fit for high-end retail.

 

 

The Result

The new design helped the client win initial approval from the mall landlord. However, after assessing long-term rental viability, they decided not to proceed with that location — a strategic business call. The concept remains a reusable visual asset for future site pitches and brand development.

Like what we do?

 

Book a free 30-minute intro call — no pressure, just a chance to see if we’re the right fit.

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Livinism is an independent consultancy offering practical food business solutions. We are not affiliated with any agency or franchise group — just real operators helping others grow with confidence.

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