Crave Cupcake Bakery
Bangkok, Thailand
From Scratch for a Startup Bakery: Brand, Kiosk & Packaging Design
2013
Our Role
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Brand Identity Design
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Kiosk Concept & Fabrication Design
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Packaging System Design
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Display Logic & Visual Merchandising
Project Story
Crave was started by a young founder in Bangkok who wanted to turn her love of baking into a real business. Like many first-time entrepreneurs, she had no logo, no kiosk, no packaging — just great cupcakes and the courage to try. The challenge was to help her go from “home-baked” to “ready-for-retail” without losing the personal feel behind her brand.
What we did
We created a compact kiosk and packaging system built around one principle: make every detail work harder. The brand’s custom die-cut handle wasn’t just a visual motif — it served as a structural feature for easy-carry boxes that folded flat for storage, but popped open like a gift. This single gesture made the packaging stand out on shelves and feel personal in hand. The kiosk echoed this logic too: small footprint, high visibility, and modular enough to relocate if needed. Design wasn’t decoration — it was function wrapped in charm.
The Result
The result was a small but thoughtful presence that stood out quietly in a busy mall. The consistent design gave the founder something to stand behind — a setup that felt considered, not improvised. Customers responded to the little details: the packaging was easy to carry and felt special, the kiosk made space feel welcoming. Crave didn’t launch with a big budget — just care, clarity, and a design that helped bring the idea to life.
Like what we do?
Book a free 30-minute intro call — no pressure, just a chance to see if we’re the right fit.