Chi Chat Cha Tea House
Taipei, Taiwan
A Feminine Twist on Traditional Dim Sum
2014
Our Role
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Brand Naming & Identity
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Visual & Verbal Concept
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Shop Moodboard & Layout Vision
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Menu & Packaging Direction
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Female-Centric F&B Positioning
Project Story
The client wanted to bring a fresh take on Hong Kong’s small-format dim sum shops to Taipei — a concept that had emerged as a modern response to the traditional banquet-style dim sum experience. The ambition was to introduce this to Taiwan’s higher-end market, blending familiar Chinese rituals with a refined, design-forward twist. The challenge was to reframe ‘yum cha’ for a new audience, especially women, without losing the cultural roots.
What we did
Livinism developed the entire brand and spatial concept from scratch. The name Chi Chat Cha captures both the easy, social rhythm of “chit-chat” and the cultural essence of “cha” (tea). The identity was crafted to appeal to a female-led, lifestyle-conscious audience, positioning the brand as a stylish alternative to Western-style coffee and cake shops, while drawing subtle inspiration from traditional English tea houses. The F&B vision offered a curated pairing of savory and sweet dim sum with Chinese tea and tea-based beverages, all presented through feminine forms, elegant packaging, and nostalgic-meets-modern spatial storytelling.
The Result
The result was a concept that redefined what a dim sum shop could be in Taiwan. Chi Chat Cha became a platform for social tea-time rituals, reimagined with contemporary design, poetic branding, and cultural authenticity. With its smart pairing of old and new, it created a brand world that felt both stylish and grounded — one that could resonate across generations, especially among women seeking something more meaningful than a typical café experience.
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